The Black British Business Awards: ‘Take it offline – ca$h in on it’

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LinkedIn_logo_initials  Alvin Owusu- Fordwuo, BSc Economics Student and Elevation Networks SLDP Student Leader

Alvin is a first year BSc undergraduate at the University of Essex. Currently, Alvin is the founder of The Advantage Group. A social enterprise that aims to raise the attainment and employability of students from diverse backgrounds. Being an SLDP Student Leader, he had the opportunity to attend a BBBA event, read below to see his intake!


As a student leader with Elevation Networks, we’re often gifted invitations to amazing events. The most recent one being, The Black British Business Awards: ‘Take it offline – ca$h in on it’. This event was designed to teach both creatives and entrepreneurs how to monetize and build a business/brand online. Once I received the invitation, I knew immediately that I had to attend. In the coming weeks, I will be launching my own social enterprise and I knew that I needed to learn how to leverage my online brand in a way that will generate revenue and exposure.


Initially, I was slightly taken back being one of the youngest in a room filled with so many successful black professionals and entrepreneurs who were networking so casually. However, that feeling didn’t last very long because I realised that there was a lot of knowledge in the room that I needed to harness. In fact, the first conversation I had was with the founder of an established international events company who shared insights with me on black enterprise and ended up offering me and a friend free tickets to their next event!


‘Ca$h in on it’ was hosted by the dynamic duo; Sophie and Melanie which took place in the form of a panel discussion. The panel was made up of content creators ranging from music and lifestyle to trainers and gaming. All panellists have achieved great success and a popularity online sphere but have also managed to ‘ca$h’ in on it offline. I was inspired to hear how they have overcome the challenges of being a black entrepreneur both online and offline. I felt that all panellists were authentically depicting the struggle but also ensured we knew how sweet the harvest will be.


My greatest takeaway from this event and the panellists would be that everything can be monetized and our time and resources are valuable assets that should not be taken for granted but used to propel us further in our development.


Written by Alvin Owusu- Fordwuo

The views and opinions expressed in this blog are those of the authors and do not necessarily reflect the official policy or position of Elevation Networks.





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