His motto has been “work will always pay”.
And when it comes to youth unemployment Mr Duncan Smith pulls no punches.
He recently claimed that employers are having to hire foreign workers because young Britons think being a reality television star is the only career worth having.
He’s defended his department’s policy of giving unemployed youngsters work experience placements in exchange for benefits and says it’s better to be a shelf stacker than a ‘job snob’.
Mr Duncan Smith took that message to Kent today where he, along with the council’s leader, Paul Carter, were in Maidstone to meet five apprentices who have gained work placements since a new scheme was launched in April.
The council’s scheme is focused on Kent’s young people.
To read more:http://www.bbc.co.uk/news/uk-england-18167826